Yet, at this point, the company was only producing expensive, custom shop models with a return to exceptional quality not seen since the early custom shop days under Dave Schecter. He also wanted to reach a new generation of musicians he felt were ignored by most major guitar manufacturers. Michael Ciravolo, an experienced musician, brought to the company many well-known musicians as endorsees. In 1996, Hisatake Shibuya asked Michael Ciravolo to become Schecters president and run the company.
Sunset Custom Guitars happened to be the place where Michael Ciravolo, the future president of Schecter Guitar Research, worked.ĭuring 19941995 Schecter managed to sign other famous endorsee, Swedish guitarist John Norum.
It appears this lawsuit may have vague essentially led to their closing in late 1986 to early 1987. Schecter was still using Stratocaster and Telecaster headstocks, which Fender had allowed when they were a parts company. The most popular of these guitars was a Telecaster -style guitar similar to those that Pete Townshend played.Īlthough Townshend never endorsed this model, it was known unofficially as the Pete Townshend model.Įventually, the Telecaster-style guitar became known as the Saturn, and the companys Stratocaster -style guitar became known as the Mercury. The investors moved the company to Dallas, Texas, where they produced above-par quality guitars using both imported parts and Schecter parts under the Schecter name for less than five years. That year, the company was purchased by a group of Texas investors who wanted to build upon Schecters reputation for quality.
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